Choose to shine!

| in jacket, kids, pants, reflector, safety, safety reflector |

In Finland, darkness decends early in fall and winter months. We've learnt to deal with it, and have grown accustomed to using safety reflectors. In fact, have been doing so for over 50 years. They come in every color and pattern you can think of, and yes, save lives.

Imagine a pedestrian on the sidewalk, wearing mostly dark clothes, no street lights, no reflector. Scary combination, yet so common! He or she becomes visible to a driver so late, that it leaves roughly only one second of reaction time to avoid collision. A person without a reflector is seen from a distance of about 40 meters. Attaching a single safety reflector to his or her clothing changes the situation dramatically: a driver can see him or her from about 150 meters away, which leaves plenty of time to slow down or stop.


Don't know where to get one? Just add one of ours in your shopping cart when placing an order. Make sure everyone in your group wears at least one reflector, and feel free to go wild with as many as you wish! There are lots of different styles available in shops around Finland. Hang it by a zipper pull-tab or anything that works best. Let it move freely.

Stay safe and shine with us!